In analyzing business, one of the ratios that investors often rely on is the return on investment (ROI). Both business owners and investors must understand the substance of ROI as a measure of a company’s profit. Furthermore, they also need to know how to calculate ROI accordingly.

If the business owner understands how much the investment profit will be, various operational activities can be assessed for their return on investment. The ROI ratio can also be used in stock analysis to determine issuers that have good performance. Therefore, this article will help to give an overview of ROI and how to calculate ROI in simple ways. Take a look further at the following explanations.

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Return On Investment is a ratio that shows the results of the total assets used in the company or a measure of management efficiency. This ratio shows the results of all assets controlled regardless of the source of funding. This ratio is usually measured by a percentage.

Factors that can affect ROI include the turnover from operating assets or the asset turnover rate used for operational activities. It is namely the speed at which operating assets rotate within a certain period. The next factor is profit margin, which is the amount of operating profit expressed in the form of a percentage and the number of net sales. Profit margin can measure the level of company profits and is related to its sales.

## How to Calculate ROI in a Simple Way

The method for determining the ROI calculation’s number is to use a formula that compares the total amount earned to the amount invested. Then adds the two together and calculates 100%. For example, PT Abadi is investing 400 USD in a new project. From that particular angle, PT Abadi can offer a bid amount of around 500 USD. This means that a profit of less than 100 USD was realized.

A simple way how to calculate ROI estimates assists investors in deciding whether to accept or reject an investment opportunity. The computation may also provide information about the historical performance of an investment. An essential clue regarding the worth of an investment to the investor is whether an investment has a positive or negative ROI. An investor can distinguish between high- and low-performing assets using an ROI calculation. Investors and portfolio managers might try to maximize their investments using this strategy.

## Methods of ROI Calculation

To deal with the approach of how to calculate ROI, the following four steps must be understood when they will be applied to the company, namely:

• Verify the company’s financial formula with several numbers needed for calculation, for example, Cost of Goods Sold (HPP) data, the cost of producing goods or services, and marketing investment including the amount of income. Each company adopts a different formula for determining the various financial data. Well, knowing a clear formula is very important.
• Also set ROI limits or targets for all budgets. Thus, the company’s management can manage investment costs appropriately. When the investment made does not take place according to the target, it should immediately shift the investment target.
• Next, management must determine the budget to finance marketing. This step is important if the management has calculated and then made the annual profit target and achievement. Thus, the company’s expenses will be appropriate in terms of the amount and purpose of each.
• The last step is to calculate the ROI and then do the tracking and then increase the results that have been obtained.

## Interpret ROI Calculations

It’s crucial to keep a few factors in mind when assessing ROI figures. First off, because it is inherently simpler to grasp than a ratio, ROI is frequently represented as a percentage. Second, because investment returns can be either positive or negative, the ROI calculation includes the net return in the numerator.

If ROI computations produce a positive result, then net returns are positive (because total returns exceed total costs). However, when ROI calculations provide a negative number, it indicates that overall expenses have outweighed total profits, resulting in a negative net return.

Finally, total returns and total expenses should be taken into account to determine ROI with the best degree of precision. Annualized ROI should be taken into account when comparing investments side by side through how to calculate ROI.

The ROI formula may seem to be quite straightforward. It is subject to accurate cost accounting. In the case of stock shares, for instance, that is simple. However, in certain circumstances, such as figuring out the ROI of a potential business endeavor, it is more challenging.